In winter, Tiannü Mountain in Fushun, Liaoning, is covered with snow as far as the eye can see. The cold wind blows through the treetops, but it cannot drown out the screams and cheers echoing in the mountains. The "Snow High-Speed Rail" here has become the top check-in spot for ice and snow tourism this winter with its extreme speed and excitement, attracting tourists from inside and outside the province to drive here. Based on natural landscapes and centered on innovative gameplay, it not only unlocks a new form of ice and snow entertainment, but also transforms Tiannü Mountain from an underrated scenic spot into a popular destination, writing a vivid chapter in converting Northeast China’s "cold resources" into "hot economy".
I. Hardcore Experience: "Ground-Hugging Flight" on a 1,500-Meter Snow Track
Tiannü Mountain’s "Snow High-Speed Rail" is not a real high-speed rail, but a high-speed snow tube slide built along the mountain terrain. It gets its name due to its fast sliding speed and the winding queue that resembles a train. Unlike the gentle experience of traditional snow tube projects, the slide here is comparable to an "ice and snow roller coaster". With a total length of 1,500 meters, it is designed based on the natural "Eighteen Bends" terrain of Tiannü Mountain, connecting a 150-meter small S-bend and a 300-meter-plus large S-bend. It requires no power and is driven solely by gravity, with a maximum speed of 70 kilometers per hour, allowing visitors to finish the whole slide in 2.5 minutes.
To balance excitement and safety, the project uses inflatable snow tubes with a diameter of 80 to 120 centimeters, equipped with non-slip grips on the edges to effectively fix visitors’ bodies. The scenic area also provides free forklift services to transport visitors and snow tubes to the top of the mountain, saving them the trouble of climbing on foot and allowing them to fully enjoy the pleasure of repeated sliding. From a high altitude, snow tubes dive one after another, drawing smooth tracks on the snow, just like a galloping "snow train", becoming a dynamic scenic spot in the winter mountains and bringing every experiencer the ultimate thrill of speed.
II. Secret to Going Viral: Differentiated Innovation to Break the Homogenization Dilemma
The popularity of the "Snow High-Speed Rail" is no accident, but the result of the scenic area’s precise innovation based on its own advantages. Tiannü Mountain has long been famous for its nearly 100,000 wild Tiannü magnolias, a relic species from the Quaternary glacial period. Every early summer, the mountains covered with white flowers are its iconic scenery. Abandoning the idea of blindly following the trend to build ice and snow projects, the scenic area deeply integrates its natural endowments with ice and snow entertainment, avoiding homogenized competition and creating an internet-famous project with both characteristics and memorability.
In addition to its unique topographical advantages, the "responsive service" has also become a highlight to attract visitors. The scenic area has launched free parking and shuttle bus policies to optimize the visitor experience; the unlimited sliding rule allows visitors to enjoy the fun to the fullest, and many people play from opening to closing time. At the same time, the scenic area collaborates with new media for promotion, showing the exciting moments of the "Snow High-Speed Rail" through short videos and graphic sharing, quickly going viral on social platforms and attracting tourists from surrounding cities such as Shenyang and Anshan, making Tiannü Mountain a new benchmark for ice and snow tourism in the province.
III. Cultural and Tourism Empowerment: Activating the Diversified Value of Ice and Snow Economy
The popularity of the "Snow High-Speed Rail" has not only boosted Tiannü Mountain Scenic Area, but also become an important engine for the development of Fushun’s ice and snow economy. As one of the core projects of Fushun’s ice and snow tourism, it complements the "Glacier Giant Beast" Science and Technology Experience Hall—the former focuses on outdoor high-speed experience, while the latter integrates the Tiannü magnolia cultural IP with ancient giant beast scenes, enriching visitors’ experience and extending their stay time through the "ice and snow + technology + culture" model.
Taking advantage of the "speed dividend" brought by the opening of high-speed rail, Fushun has integrated resources of scenic spots such as Tiannü Mountain, Yulong Stream and Sanshikuai Stone, and designed 7 characteristic ice and snow tourism routes, covering one-day, two-day and three-day trips. It combines the "Snow High-Speed Rail" with folk culture, ecological sightseeing and rural vacation, building an all-time and all-age ice and snow tourism product system. With the surge in the number of visitors, surrounding homestays, restaurants and specialty stores have all benefited, driving local employment and income increase, realizing a virtuous cycle of "one project activating a whole area" and truly transforming winter’s "cold resources" into a "hot economy" that enriches people and revitalizes villages.
IV. A Promising Future: Continuing the New Chapter of Cultural and Tourism with Ice and Snow as the Medium
Nowadays, Fushun is seizing the historical opportunity of "opening high-speed rail and hosting winter sports events", striving to build a famous ice and snow city and become a leading area for the high-quality development of ice and snow economy in Liaoning. As a bright business card among them, Tiannü Mountain’s "Snow High-Speed Rail" is constantly being optimized and upgraded. In the future, it will further improve supporting facilities, add characteristic rest areas and catering areas, and launch more interactive games suitable for parent-child and family groups, meeting the needs of different groups of visitors.
From a single natural landscape scenic spot to an ice and snow tourism destination with entertainment, cultural and leisure functions, Tiannü Mountain’s transformation demonstrates the diversified potential of the ice and snow economy. The "Snow High-Speed Rail" not only carries visitors’ winter joy, but also bears the original intention and exploration of Fushun’s cultural and tourism transformation. It is believed that with continuous innovation and refinement, this "Snow High-Speed Rail" will continue to gallop through the snow-covered forests, leading more people to appreciate the charm of Fushun’s ice and snow, promoting the high-quality development of Northeast China’s ice and snow economy, and making every snowflake in winter shine with unique economic and cultural value.
